WAAC Partners with GOLFZON China Indoor Open… Supporting the Journey to the Finals

GOLFZON China announced that it is conducting an official collaboration for the ‘2024 GOLFZON China Indoor Open’ together with the fashion golf wear brand WAAC. Through brand collaboration tournaments and more, the two companies aim to popularize golf and expand sports culture, while providing participating players with a new experience that combines golf, fashion, and technology.

The ‘2024 GOLFZON China Indoor Open X WAAC Brand Match,’ which marks the start of this collaboration, runs from April 1 to April 30.

WAAC is a fashion golf wear brand launched in Korea in 2016. Through this collaboration with the GOLFZON China Indoor Open, WAAC plans to further strengthen rewards for participating players while introducing a variety of programs to enable more golfers to take part in the tournament. In particular, it will run new brand events and content that set it apart from existing tournaments, proposing a distinctive golf experience.

WAAC is a golf wear brand developed by Korea’s KOLON Group, and it has grown around the concept of ‘golf wear that delivers both style and performance.’ The brand name WAAC stands for ‘Win At All Costs,’ signifying an attitude of challenging oneself to the very end in pursuit of victory. This also resonates with the slogan of the GOLFZON China Indoor Open, ‘The Swing of All People, a Challenge Toward Dreams.’ This collaboration was likewise carried out as part of WAAC’s strategy to expand in the Chinese golf market.

WAAC proposes a free and individualistic golf culture through its brand slogan ‘Why be an angel?’ This brand match likewise breaks away from the formal atmosphere of conventional golf tournaments and is characterized by WAAC’s signature trendy and lighthearted sensibility. Participants can directly experience the fashion and lifestyle culture that WAAC pursues in a more relaxed atmosphere.

The brand mascot ‘WAACKY’ will also take part in this tournament. WAACKY, a character with a playful concept, plans to communicate with Chinese golfers in various ways through the GOLFZON China Indoor Open. GOLFZON China explained, “WAAC’s participation will add new energy and enjoyment to the tournament.”

WAAC has also prepared a range of special rewards for participants in this tournament. First, a total of six players—the top three men and top three women from the April qualifiers—will be provided with WAAC custom apparel along with tickets that advance them directly to the finals. These players will compete in the finals as ‘Team WAAC’ and challenge for the overall championship.

In particular, a separate program for women golfers will also be run. The top 10 female participants by total number of rounds played across the entire season will receive a WAAC women’s belt bag, and lucky draw recipients will be presented with a canvas tote bag. In addition, the top 100 female participants among those who fail to advance to the finals will be provided with summer cooling arm sleeves, cheering on their participation itself. If a female player is included in the top 3 of the finals, additional benefits beyond the existing rewards will also be provided.

Throughout the month of April, four special brand match tournaments reflecting the WAAC brand concept will also be held separately. The prize scale for each tournament is approximately 30,000 yuan, with the total prize scale exceeding 100,000 yuan. A variety of products will be provided, including WAAC golf bags, travel bags, Boston bags, belts, cooling arm sleeves, and caps.

In addition to offline competitions, online events will also be held. WAAC plans to run various participatory events through SNS channels such as its official WeChat account and Xiaohongshu, providing participants with additional prizes and brand experiences.

GOLFZON China stated, “The collaboration with WAAC is only the beginning,” adding, “Going forward, we plan to present new brand matches every month together with various premium brands, developing the tournament IP into even younger and more trendy content.”