Brand

Centered on its core brand, GOLFZON,
GOLFZON GROUP continues to expand the value of a healthy and abundant life.

Under the brand philosophy of "Play Different", we create something new, enjoyable, and valuable
through technology and content, building a culture where golf can be enjoyed more easily and meaningfully.

We expand the possibilities of golf,
creating unique value and experiences
that make golf more accessible and enjoyable for everyone.

We think differently. We act differently.

The GOLFZON logo embodies the identity of a brand that has built a golf culture the world had never seen before,
grounded in the brand philosophy of "Play Different."

Built on innovative technology and trust, it symbolizes a new kind of value that makes golf easier and more enjoyable to experience.

From screen golf to academies, commerce, field golf, and golf content,
GOLFZON delivers a new golf experience through a diverse range of brands and services.

The Buddy Family are GOLFZON characters who make golf feel more approachable,
inspired by the joy of making a birdie and the fun of playing with buddies.

The cast includes Buddy, a peregrine falcon preparing to turn pro;
Swing, the coach and partner who supports Buddy;
and Ball, the baby sparrow who is always by their side.

This design system gives visual form to the meaning of the slogan "Play Different,"
reinterpreting elements that intuitively evoke golf — clubs, flags, tees, and golf balls —
through a range of colors and geometric shapes.