GOLFZON Signs MOU with Samsung Electronics for Smart Store Development Project

• 7/2 GOLFZON and Samsung Electronics held a business agreement ceremony at GOLFZON Tower Seoul to cooperate on a smart store development project leveraging both companies’ advanced IoT technology
• Starting with this agreement, the companies plan to focus on enhancing the convenience of screen golf course operations management and delivering differentiated customer experience services

GOLFZON Co., Ltd. (Co-CEOs Park Kang-soo and Choi Deok-hyung) announced on the 3rd that it has signed a technical business agreement with Samsung Electronics for a smart store development project.

GOLFZON has previously been collaborating with Samsung Electronics to improve the environment of screen golf course franchises and to create smart stores. This business agreement is aimed at a smart store development project applying advanced IoT (Internet of Things) technology, and by supporting each other with the cutting-edge technologies and solutions both companies possess, they plan to focus on enhancing the convenience of screen golf course operations management and providing differentiated customer experience services. The agreement ceremony was held on the 2nd at GOLFZON Tower Seoul, attended by GOLFZON CEO Park Kang-soo and Executive Director Song Young-beom, along with Oh Chi-oh, Team Leader of Samsung Electronics Korea B2B Sales Team, Executive Director Lee Gye-won, and Executive Director Jung Se-hwan.

A smart store is a store that utilizes advanced technologies such as IoT, artificial intelligence (AI), and big data, offering not only a new customer experience but also simple and efficient store operations and cost-saving effects.

Through this agreement, GOLFZON plans to build smart stores applying Samsung Electronics’ IoT solutions to expand energy savings for franchises and the convenience of store operations. In addition, it will provide an environment where customers can enjoy golf more comfortably and smartly, and furthermore, through mutual technical support, it plans to advance the smart management of franchises utilizing AI in phases.

Song Young-beom, Executive Director of GOLFZON’s Franchise Business Division, said, “With great expectations for the synergy created through this agreement with Samsung Electronics, we plan to do our utmost to build smart stores that enable efficient operations management,” adding, “We will continue to make active efforts to deliver the best service and value.”