GOLFZON PARK Reopens Beijing Chaoyang Xiaoyun Road Store, Building a Customer-Centered Local Ecosystem

On May 25, GOLFZON PARK officially opened a new store on Xiaoyun Road in Beijing’s Chaoyang District. Chaoyang District is a key hub of Beijing’s golf industry, where more than 60% of the city’s high-net-worth sports consumers are concentrated. With its established Koreatown and ethnic Korean cultural community, the area is also regarded as having a distinctive golf culture ecosystem. Leveraging these locational strengths, GOLFZON PARK opened the new store on Xiaoyun Road, unveiling a ‘business, social and sports’ integrated lifestyle space for a community of roughly 200,000 golf enthusiasts.

The new store was created by relocating and expanding an existing store, applying an efficient flow layout across a total space of 800㎡. The interior features a total of eight VIP rooms, two of which are equipped with movable sliding partitions so they can be used both as private business spaces and as venues for large-scale events and live broadcasts. A separate golf workshop space was also configured to address more professional and diverse golf needs.

In particular, during the renovation period of the existing Chaoyang Park store, the GOLFZON PARK Beijing Flagship Store took over and operated member services to minimize any gap in service for members. This underscored the brand’s philosophy of providing a stable and uninterrupted playing experience.

The opening of the GOLFZON PARK Beijing Chaoyang Xiaoyun Road store is also seen as a new turning point in terms of the brand’s operating strategy. Manager Nan (南总), the first store head in the country to operate a regional franchise on a managed basis, has roughly three years of regional operating experience and has built up systematic operational know-how for the indoor golf business model. In March 2025, Manager Nan officially took on the managed operation of the GOLFZON China franchise in Beijing’s Chaoyang District, formally launching a dual ‘headquarters + regional’ operating system.

Building on the headquarters’ brand system and operating resources, the GOLFZON PARK Xiaoyun Road store will be responsible for standardizing operations in the Chaoyang District market and advancing brand operations. Through this, the brand plans to maintain a stable pricing policy and brand image while systematizing its regional operating model and developing it into a model that can later be expanded nationwide. The brand intends to use this approach to strengthen an expansion strategy based on ‘headquarters support + regional collaboration’ and to enhance its market competitiveness.

Manager Nan emphasized that “the moment members open the door, they should feel as comfortable as if they had come home.” The store space was indeed designed around the core concept of ‘Home,’ applying an interior that combines spatial aesthetics with an Oriental sensibility. Each VIP room is furnished with golf-themed oil paintings, and even detailed interior elements such as vases and decorative items were personally selected to create a different atmosphere in each space. This was designed so that members can feel the relaxed atmosphere of gathering with old acquaintances.

The brand has also strengthened its differentiation strategy on the service side. Members are provided with premium teas and beverages as well as authentic Korean cuisine at all times, and a dedicated parking reservation service is offered to reduce the parking inconvenience often cited as a challenge in prime commercial districts. In addition, professional staff provide club cleaning and golf bag management services, while personalized services such as custom club fitting, swing data analysis, and dedicated lesson programs are also supported. The brand explained that this operating philosophy is the best example of its ‘customer-centered’ and ‘differentiated service’ strategies.

As the flagship store overseeing operations in Beijing’s Chaoyang District, the GOLFZON PARK Xiaoyun Road store plans to continue advancing its brand operating system through resource integration and operational optimization, and to keep developing its region-based operating model. On this foundation, it aims to build a sustainable network under the goal of ‘100 cities, 1,000 stores, the same operating standards.’

The opening of the GOLFZON PARK Beijing Chaoyang Xiaoyun Road store carries significance beyond a simple expansion of space; it marks the start of a new stage in which branding and localization strategies are combined. By integrating professional golf facilities with a lifestyle-centered spatial experience, the store aims to establish itself as a new premium golf space where customers can enjoy both sports and social culture at the same time