GOLFZON PARK Guangzhou Gaoxing Store Holds Grand Opening, Strengthening the South China Golf Ecosystem Through a Brand Upgrade

In March, Guangzhou comes alive as kapok flowers bloom and the waters of the Pearl River flow. As one of the core engines of the Guangdong-Hong Kong-Macao Greater Bay Area, Guangzhou is a city where global high-income groups and premium consumption resources are concentrated, and one that continues to drive both the popularization and premiumization of golf culture on the strength of its identity as a “sports city.” On March 15, 2025, GOLFZON PARK Guangzhou Gaoxing Store NB Indoor Golf (Guangzhou Flagship Store) officially opened at the Gaoxing Sports & Entertainment Center in Tianhe District. Through a complex space of approximately 700㎡ and a spatial experience that combines technology and culture, it offers golf enthusiasts in the South China region an immersive sports experience spanning “indoor + outdoor.”

On opening day, the founder and key shareholders of NB Golf, representatives of the Guangzhou store, the Deputy General Manager of GOLFZON China, the Chairman of the Gaoxing Group, and about 100 guests and golf enthusiasts attended. The event featured dance performances, lion dance performances, and a variety of participatory events, and it was announced that GOLFZON PARK Guangzhou Gaoxing Store NB Indoor Golf (Guangzhou Flagship Store) had been designated as the official venue for the “2025 China Indoor Golf Open and GOLFZON China Open.”

GOLFZON PARK Guangzhou Gaoxing Store NB Indoor Golf (Guangzhou Flagship Store) is located in the core commercial district of Tianhe District. The Gaoxing Sports & Entertainment Center where the store is situated is surrounded by a dense cluster of global brand shopping malls, upscale restaurants, and art spaces, forming a complex lifestyle ecosystem that combines “sports + consumption + social.” This location strategy meets the meeting and networking needs of business customers while providing families with a one-stop space for weekend leisure. In addition, it secures sustained operational competitiveness based on the characteristics of a commercial district that combines high foot traffic with a premium customer base.

Cited as a representative example symbolizing the GOLFZON PARK brand upgrade, this store combines a three-dimensional spatial composition with business, sports, and social elements through space innovation across approximately 700㎡. In doing so, it offers customers three core experiences.

An Indoor + Outdoor Complex Golf Experience

The three private VIP rooms are equipped with one NX simulator and two TWOVISION PLUS units, while the common area operates two open-type TWOVISION PLUS hitting bays to respond to diverse customer needs. In particular, two outdoor practice hitting bays and one natural-grass putting green have been built separately, expanding the physical limitations of conventional indoor golf. This provides an “all-day, all-scene” training experience that allows practice in various environments without constraints of weather or time.

Enhanced Entertainment-Style Social Space

All three VIP rooms feature a KTV smart lighting system, naturally connecting golf and entertainment. In addition, by linking the open-type TWOVISION PLUS hitting bays with a bar space, the store realizes a new lifestyle experience of “enjoying golf and drinks together.” This “golf + entertainment” concept extends the scope of the consumption experience to encompass not only existing golf enthusiasts but also younger customers and families.

Realizing a Premium Business-Oriented Space

The entire store, centered on deep wood tones, harmoniously arranges fabric and leather furniture along with a smart control system to create a private yet sophisticated business atmosphere. Golf-themed art objects are installed throughout the walls, naturally conveying the brand’s sensibility and reinforcing the store’s value as a space for business meetings and premium community networking.

The opening of GOLFZON PARK Guangzhou Gaoxing Store NB Indoor Golf (Guangzhou Flagship Store) signifies that the collaboration between NB Golf and GOLFZON China has expanded to a new level. As NB Golf’s second flagship store, this location was advanced on the basis of investors’ strong trust in the GOLFZON PARK brand. NB Golf launched its business in Shenzhen in 2020 with 12 units of GOLFZON equipment, and over the past five years it has built operational know-how and a talent development system, growing into a leading brand in the South China indoor golf market.

There are three main reasons why NB Golf chose the GOLFZON PARK brand rather than its own brand for this expansion into Guangzhou. First, it can rapidly secure market recognition by leveraging world-class simulator technology and tournament operation assets. Second, by connecting with the nationwide GOLFZON PARK network, it can gain cross-regional customer inflow and resource-sharing benefits while reducing the operational risks that may arise during expansion. Third, based on a mature membership management system, tournament linkage, and regional collaboration framework, it can simultaneously provide standardized services and diverse customer experiences, thereby building differentiated operational competitiveness.

This strategy has become a turning point for NB Golf in its leap from “single-store operation” to a “chain-type ecosystem,” while also serving as a key base from which GOLFZON China strengthens its push into the South China market.

Amid the trend of upgraded sports consumption in 2025, the opening of this store carries significance in two respects. First, as consumers’ expectations for standardized services and rich experiences rise, securing competitiveness for independent indoor golf venues is becoming increasingly difficult; against this backdrop, NB Golf’s transition from its “own brand” to “GOLFZON PARK” is regarded as a symbol of structural change in the industry. It is meaningful in that the business is rapidly building market recognition based on brand operation, sharing the nationwide network and resources, and evolving from a single store into an ecosystem-based business.

In addition, this project creates a “1+1>2” synergy by combining NB Golf’s local operational experience with GOLFZON China’s global resources. During the opening period, influencers cultivated by NB Golf visited the store and communicated in real time with online and offline customers, and through continuous online exposure it is building an image of a “brand that is premium yet approachable, and professional yet fun.” Through this, GOLFZON PARK is rapidly expanding its presence in the South China indoor golf market.

This transition—from Shenzhen to Guangzhou, and from NB to GOLFZON PARK—shows that the South China indoor golf market has entered a new “3.0 era.” It is also a representative example of the “win-win partnership” strategy that GOLFZON China is pursuing. In 2025, GOLFZON China plans to strengthen brand support for partners, regional protection policies, and digital operation support to build a healthier market order, and to expand indoor golf into a popular lifestyle rather than a “minority sport.” At the same time, it is creating a sustainable indoor golf ecosystem, turning each simulator into a point of contact connecting to golf courses worldwide and each event into an occasion for community resonance.