[ASCII] GOLFZON JAPAN Enters into Business Alliance with JTB, Japan’s Largest Travel Agency

ASCII, a leading Japanese IT and technology media outlet, reported on the business alliance between GOLFZON JAPAN and JTB.

Bringing Virtual and Real-World Golf Together to Create New Experiences and Support Regional Revitalization

GOLFZON JAPAN Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Representative Director: Akihiro Konno; hereinafter GOLFZON JAPAN) has entered into a business alliance agreement with JTB Corporation (Headquarters: Shinagawa-ku, Tokyo; Representative Director, President and CEO: Eijiro Yamakita).

Through this partnership, the two companies will combine virtual and real-world experiences to create new golf activities and events. They will also explore ways to repurpose closed schools and other underused facilities and address regional challenges, with the aim of expanding participation in golf and supporting the revitalization of local communities.

■ Key Points of the Business Alliance

GOLFZON JAPAN is strengthening its efforts to further expand the reach of simulation golf across Japan.

JTB operates under the business concept of Interaction Creation and seeks to address regional challenges by increasing the number of visitors and people who maintain ongoing ties with local communities. Through this partnership, the two companies expect to create new opportunities for interaction and engagement centered on golf, a sport closely connected with travel, while contributing to sustainable regional development.

■ Key Initiatives of the Business Alliance

① Addressing Regional Challenges and Supporting Local Revitalization

・Collaborating with local governments that promote golf tourism

・Making effective use of closed schools and other underused facilities

・Developing new experiences in response to growing inbound tourism demand and the increasing number of international visitors to Japan

・Launching golf-related events and new business initiatives

② Creating New Value Through Simulation Golf

・Creating opportunities for people of all generations to experience simulation golf

・Promoting interaction between local communities and across generations through simulation golf

Through this partnership, GOLFZON JAPAN and JTB will seek to expand participation in golf, support the growth of the golf industry, revitalize local economies, and contribute to the sustainable development of the tourism industry.

By using simulation golf as a new platform, the two companies will work to create new ways for a wider range of people to enjoy the sport, as well as new opportunities for communication and engagement that extend beyond conventional boundaries. They will continue to combine their respective strengths to address social and regional challenges and create new value.