GOLFZON AMERICA’s Partnerships ① Zoom In! GOLFZON AMERICA

GOLFZON AMERICA, into the heart of the U.S. golf ecosystem

In the United States, there is quiet but telling data that reveals the shifts in the golf market. According to the U.S. National Golf Foundation (NGF), as of 2025 the number of people enjoying golf in the United States reached an all-time high of approximately 48.1 million, combining on-course and off-course play. Of these, 19 million play off-course only—golfers who play at simulators, driving ranges, indoor entertainment facilities, and the like.

Another NGF report shows that non-golfers who had experienced a simulator or screen golf were five to six times more likely to express an intention to take on golf on an actual course than non-golfers who had not. This is the backdrop to the idea that indoor golf can serve as a new gateway to traditional golf.

As off-course golf has grown in importance in the United States as well, GOLFZON AMERICA, GOLFZON’s U.S. subsidiary, introduces a range of partnership news.

A partnership strategy built on trust

In the U.S. sports business market, the “Official Partner” title is more than a mere contract—it is a core marketing asset that builds consumer trust.

After GOLFZON established its U.S. subsidiary, GOLFZON AMERICA, its October 2021 partnership with the U.S. golf course operator Troon was an early example of GOLFZON’s off-course expansion strategy in the United States. By joining hands with Troon, which operates more than 1,000 facilities worldwide, GOLFZON created a point of contact that went beyond simply supplying simulators and reached into local golf culture.

USGA and Pebble Beach—joining hands with traditional golf

When Sean Pyun, a former Chief Business Officer for Asia at the Ladies Professional Golf Association (LPGA), the U.S. women’s golf association that wields the greatest influence over women’s golf worldwide, took office as CEO of GOLFZON AMERICA in 2024, partnerships were further strengthened. He is a figure who first built ties with GOLFZON by directly bringing the company on as an LPGA sponsor during his time at the LPGA.

In October 2025, the United States Golf Association (USGA) designated GOLFZON’s golf simulators as the official indoor golf simulators of the U.S. Open and the U.S. Women’s Open Presented by Ally. The first stage of the partnership is the U.S. Women’s Open held at Riviera Country Club in California in June 2026. Jon Podany, the USGA’s Chief Commercial Officer, said at the time, “GOLFZON’s on-site participation will deliver new value to our customers. This partnership is another step forward in providing fans with the best golf experience.”

In February 2026, GOLFZON signed a long-term partnership with Pebble Beach Company. Timed to the completion of the redesign of The Links at Spanish Bay, a dedicated 4,000-square-foot simulator lounge is targeted to open in May 2027. Pebble Beach EVP & Chief Strategy Officer Aaron Flink likened the lounge’s standing to “The Hay,” the course designed by Tiger Woods. “People who play the course during the day and want to enjoy more at night will naturally seek it out,” he said.

Jason Scott Deegan, managing editor of GolfPass, the golf-focused media outlet under NBC Sports, covered these two partnerships and assessed that simulator golf had moved into the center of golf culture.

In May 2026, GOLFZON signed a strategic partnership with Pinehurst Resort, known as the “cradle of American golf.” All of Pinehurst’s courses will be precisely surveyed via drone laser scanning and added to the GOLFZON library in high-definition 3D, and TwoVisionNX simulators will be installed within the resort as well. Alongside this, the global tournament “GOLFZON Road to Pinehurst” launches. The final eight competitors of this event—in which tens of thousands take part across Asia and North America—will earn entry to the on-site competition at Pinehurst.

The reason GOLFZON draws attention in these partnerships is not simply that it supplied equipment. Behind the decision by institutions such as the USGA, Pebble Beach, and Pinehurst to partner with GOLFZON lay a shared understanding that indoor golf and traditional golf can grow together.

Weaving an ecosystem—from pros to course owners

If the USGA, Pebble Beach, and Pinehurst are partners that hold the authenticity and symbolism of golf, then from early 2026 GOLFZON has pursued partnerships closely tied to its simulator business ecosystem.

Arcis Golf (a U.S. operator of 88 courses) decided in January 2026 to progressively add its courses to the GOLFZON simulator library. It starts with an initial 10 courses, but once full mapping is complete, Arcis courses will account for more than half of GOLFZON’s library in the United States. These include Champions Retreat in Augusta, Georgia; Cowboys Golf Club in Texas, the first NFL-themed golf club; and the Raptor and Talon courses at Grayhawk in Scottsdale.

That same month, GOLFZON signed partnerships in succession with the Southern and Northern California PGA Sections. The Southern California PGA Section secures education and demonstration touchpoints with 1,800 PGA professionals, while the Northern California PGA Section is an official sponsorship relationship encompassing more than 600 facilities and section events.

In January 2026, Golf Genius became the official tournament management solution partner of the GOLFZON Tour in the United States. With registration, scoring, and ranking management infrastructure in place, the GOLFZON Tour rose from a mere event to a continuously operable league. George Hanson, Vice President of Business Development at Golf Genius, said, “Simulator golf has established itself as a mature market that operates year-round.”

In February 2026, GOLFZON signed a three-year strategic partnership with the National Golf Course Owners Association (NGCOA). Through this partnership, GOLFZON AMERICA secured an official channel that can reach directly across its network of potential customers.

In April 2026, GOLFZON signed a multi-year partnership with the prestigious NFL franchise the Miami Dolphins, and GOLFZON was designated the Miami Dolphins’ official golf simulator. A dedicated GOLFZON showroom operates at every home game at Hard Rock Stadium, and simulators are also installed in the premium Lexus Sideline Club. It is a new point of contact that gives even NFL fans who are not golf fans a chance to experience GOLFZON.

Reaching pros, course owners, league operators, associations, and even passionate sports fans with the appeal of golf, GOLFZON AMERICA’s partnership strategy is forging dense connections with the major players in the U.S. golf industry.

A new golf culture that began in Korea is gradually permeating the United States—and the entire world—through partnerships with GOLFZON.