GOLFZON China Establishes 5A After-Sales Service Standard

GOLFZON China is a global integrated platform company that delivers golf culture and lifestyle. Built on advanced technology and golf sports content, it is creating a community-oriented and mass-market golf culture ecosystem that can be enjoyed anytime and anywhere, 365 days a year. Through collaboration across the broader industry, it is developing new business models and differentiated customer experiences.

Today, GOLFZON China’s business spans the entire digital golf industry. Beyond technological innovation and product quality, the company continues to invest in after-sales service, focusing on advancing service quality. In particular, it has established and operates its own ‘5A Service Standard’ across the board, covering service partner operations, customer response channels, response speed, service processes, and regular inspection systems.

Since entering the Chinese market in June 2020, GOLFZON China has opened three directly operated GOLFZON PARK flagship stores in Beijing, Shanghai, and Shenzhen, and currently operates approximately 300 GOLFZON stores across mainland China. These stores have expanded to about 60 cities across 19 provinces nationwide.

Alongside its business expansion, GOLFZON China continues to grow its service network. More than 50 official service partner companies now operate across China, forming a nationwide service network centered on major cities such as Beijing, Shanghai, Guangzhou, and Shenzhen. This enables the company to respond more quickly to customer inquiries and technical support requests.

The company also operates a variety of customer support channels. After-sales service requests can be submitted through the 400 Customer Center as well as its corporate WeChat, Baidu, and official social media accounts. Notably, the 400 Customer Center is staffed by specialized technical engineers who respond directly rather than general agents. This allows the company to identify the root cause of problems more quickly and accurately and to provide practical solutions.

The customer center and remote support services operate year-round from 9 a.m. to 9 p.m., and on-site visit services are provided in cases that cannot be resolved through remote support alone. On-site service hours run from 9 a.m. to 5:30 p.m.

GOLFZON China is also strengthening its customer response speed as a core competitive advantage. For standard fault reports and maintenance requests, the company adheres to a principle of providing an initial response within 30 minutes online, and operates a system that presents a solution within four hours. Even when an on-site dispatch is required, response standards are differentiated by region: engineers are dispatched within 24 hours for tier-1 cities, within 48 hours for tier-2 cities, and within 72 hours for remote areas.

The company has also built diverse response processes—including phone, video, remote support, parts shipment, and on-site visits—depending on the type of problem. In addition, it operates systematic standards and reasonable cost policies for paid services after the warranty period ends, minimizing the burden on customers.
To ensure stable store operations and maintain optimal playing environments, GOLFZON China also operates a regular inspection system. Specialized personnel from departments such as after-sales service, operations management, and sales periodically visit stores or conduct online inspections, comprehensively managing the condition of sensors, motion plates, ball supply systems, consoles, and projectors, as well as equipment appearance and hygiene. The company also provides improvement suggestions and operational consulting tailored to each store’s operating circumstances.

GOLFZON China is currently expanding digital golf culture throughout China based on its ‘Hundred Cities, Thousand Stores’ strategy. Going forward, the company plans to continue building environments where anyone can experience golf more easily and enjoyably, while consistently striving to deliver differentiated services and customer experiences.