GOLFZON Officially Launches Golf Apparel Brand ‘GOLFZON Apparel,’ Unveiling Its 25 SS Collection

• On Feb. 10 (Mon.), GOLFZON officially launches ‘GOLFZON Apparel,’ embodying GOLFZON’s ‘PLAY DIFFERENT’ philosophy that lets anyone enjoy golf
• Presenting Play Wear that combines modern style with functionality, releasing men’s and women’s golf wear and accessories featuring GOLFZON’s Birdie Family characters
• Available on the mobile GOLFZON app and Golping, GOLFZON Commerce’s StyleCaddie, the pro shops at GOLFZON County golf courses, and the GDR Academy Seongnam Pangyo branch

GOLFZON Co., Ltd. (Co-CEOs Kang-soo Park and Deok-hyung Choi) announced on the 10th that it has officially launched a new golf wear brand, ‘GOLFZON Apparel,’ and unveiled its first 2025 SS Collection, drawing on the know-how and infrastructure built through its screen and field golf businesses.

‘GOLFZON Apparel’ is the first apparel business launched under the GOLFZON brand. Built on GOLFZON’s ‘PLAY DIFFERENT’ philosophy of creating a golf experience the world has never seen, it presents Play Wear that combines modern style with functionality so that anyone can freely enjoy golf. Its core brand values are △ Reasonable (basic, sensible items that do not overemphasize flamboyance or flair), △ Timeless (restrained designs that remain stylish for a long time rather than trends that disappear by the next season), and △ Borderless (items that allow comfortable and free styling regardless of golfing experience, age, or place).

GOLFZON Apparel focuses on the essential joy of golf and proposes a style unbound by fixed domains or conventions, so that more consumers can experience golf across both everyday life and the field. Timeless classic designs and colors are paired with advanced materials to deliver products at a more reasonable price. The product lineup consists of men’s and women’s golf wear, accessories, and kitschy items that incorporate the design of GOLFZON’s character, ‘Birdie Family.’

In particular, the GOLFZON Apparel 25 SS Collection unveiled alongside the official launch is designed around basic colors such as black and white and navy that exude a strong modern feel, completing a round look perfect for the season.

GOLFZON Apparel can be purchased online through the GOLFZON mobile app and the Golping and GOLFZON Commerce StyleCaddie sites, with a launch-commemorative special exhibition running until the 28th. Offline, it is available exclusively at GOLFZON County’s pro shops and the GOLFZON GDR Academy Seongnam Pangyo branch. Through the GOLFZON app’s Plus Shop, an event will be held offering up to 15% in mileage, with general GOLFZON members earning 10% and G Membership members earning an additional 5%.

Dong-jin Lim, head of GOLFZON’s Branded Products Business Division, said, “‘GOLFZON Apparel’ is an apparel brand that combines GOLFZON’s newly presented identity with the quality and know-how of a global golf wear manufacturer, and we expect it to become a new growth engine for GOLFZON going forward,” adding, “We will do our best to successfully establish the brand in the market so that GOLFZON Apparel’s unprecedented Play Wear can lead the golf apparel market.”

Meanwhile, according to the ‘Korea Golf Industry White Paper 2022’ published by the Yuwon Golf Foundation, the domestic golf market was worth about KRW 20 trillion as of 2022, while the domestic golf wear market identified by the Korea Leisure Industry Institute surpassed KRW 6 trillion in 2022 and continues to grow. In particular, according to a global golf market analysis released in 2023 by Golf Datatech of the U.S. and the Yano Research Institute of Japan, Korea ranks first in the world golf wear market share (45%), having grown rapidly on the back of the golf boom compared with other markets such as golf equipment and golf courses. GOLFZON, a total golf platform company, plans to newly enter the golf wear market by leveraging its brand value and infrastructure built on more than 20 years of accumulated know-how.