GOLFZON Social Opens at Palisades Center on the Outskirts of New York

GOLFZON announced that, together with Troon—a leading company in golf and club-based leisure and hospitality services—it opened its first GOLFZON Social location at the Palisades Center in West Nyack, New York on February 21.

GOLFZON Social is an indoor golf entertainment venue that combines GOLFZON TwoVision, the most advanced golf simulator on the market, with a sophisticated and vibrant atmosphere. Designed to be enjoyed by everyone—from passionate golfers to casual golfers and non-golfers alike—it offers a chef-curated, creative menu, handcrafted cocktails, and craft beers. Equipped with industry-leading audio-visual systems, it is poised to establish itself not only as a venue for watching sports but also as a new leisure space that goes beyond the conventional sports bar.

The Palisades Center venue features 22 TwoVision simulator bays and large TVs installed throughout. Designed with a modern ambiance, it is also well suited as a venue for various events or special gatherings. The second GOLFZON Social location is scheduled to open in Scarsdale, New York in the spring of 2023.

Tommy Lim, CEO of GOLFZON North America, said, “GOLFZON Social sets a new standard for off-course golf entertainment, and the Palisades Center location showcases the vision we plan to bring to many more facilities going forward,” adding, “Golf is at the heart of it, but this space is designed so that anyone can have a fun and relaxing time regardless of their skill level on the course.”

GOLFZON Social offers a variety of ways to socialize, dine, and play golf. Through league and tournament play, both passionate and casual golfers can compete virtually with golfers around the world, while a resident PGA professional provides lessons and guidance regardless of season or weather. Non-golfers can also take up golf in a relaxed, pressure-free atmosphere and enjoy the venue’s board games and patio games as well.

Troon and GOLFZON announced a strategic partnership in October 2021. Under the partnership, Troon invested in GOLFZON and its market-leading technology, and the two companies plan to actively expand GOLFZON Social locations across major cities in North America going forward.

Tim Schantz, President and CEO of Troon, said, “In opening GOLFZON Social, every element was carefully considered—from collaborating with the world’s leading simulator brand to creating an atmosphere and food-and-beverage lineup for everyone,” adding, “The off-course entertainment trend continues to grow, and GOLFZON Social is ready to establish itself as a major player in this field.”

The key factor that sets GOLFZON Social apart from competing brands is the unrivaled technology and innovation of the TwoVision simulator. Unveiled last year, TwoVision is one of the most advanced simulators on the market, equipped with high-speed sensors that capture clubhead and ball-flight data to deliver true-to-life performance feedback, a 24-directional moving swing plate that reproduces real stance and lie conditions, an automatic tee-up and ball-retrieval system, a virtual caddie that offers advice to players, and a multi-surface mat that recreates fairway, rough, and bunker environments. It also delivers graphics that are 130% sharper than the previous generation, along with an LED putting guide that reads green slopes.

RealFood Hospitality, Strategy & Design, Troon’s core operating brand, is responsible for the food-and-beverage development and design of GOLFZON Social locations. The menu is composed so that people can enjoy it together, ranging from sharing appetizers that are familiar and approachable yet pair well with golf, to main dishes suitable for dates or business meetings, all presented with a chef’s touch. The food is available for both dine-in and takeout, reflecting the influences of diverse global culinary cultures while also making use of local ingredients. The beverage menu includes handcrafted cocktails and craft beers, as well as a 64-ounce GOLFZON growler.