GOLFZON Simulators Create a New Business Ecosystem and Retail Experience

“Enabling anyone to enjoy golf anytime, anywhere.” This has been the brand philosophy that GOLFZON China has consistently pursued.

As one of the leading companies representing the global golf simulator market, GOLFZON China continues to advance product development and service innovation on the strength of its cutting-edge technology. In particular, by continually expanding the ways its products can be used across diverse spaces and lifestyles, the company is opening up new possibilities for the digital golf market.

A New Spatial Experience Created by Technology

GOLFZON’s flagship simulators, TWOVISION PLUS and GDR PLUS, are distinguished by their ability to realistically reproduce swing data and ball trajectories based on precision sensor technology and data analysis capabilities.
TWOVISION PLUS, with its immersive play experience and wide range of content as its strengths, is broadening its scope of use around premium spaces such as hotels, private clubs, offices, and mixed-use commercial complexes.
GDR PLUS, on the other hand, is equipped with various practice modes and an AI-based analysis system, establishing itself as a simulator for professional training. It is currently used as equipment for education and athlete development at schools, golf academies, training centers, and national teams.
GOLFZON simulators are transforming the very perception of golf itself. Once a field-centered sport, golf is being extended into everyday spaces, and the technology is being credited with driving convergence with a wide range of industries.

Indoor Golf Evolves into a New Business Platform

GOLFZON simulators are evolving beyond simple sports equipment into a platform that creates new consumer experiences and spatial content.
Leveraging the advantage of flexible spatial use, they are being rapidly adopted across a variety of settings, including hotels, automobile showrooms, offices, fitness centers, schools, private villas, and membership clubs. Through this, cases of adding new experiential elements to existing spaces and strengthening brand differentiation are also on the rise.

A Premium Lifestyle Combined with Hotels

Recently, as consumption trends centered on travel, wellness, and healing have spread within China’s hotel industry, demand for differentiated spatial content has also been increasing. Amid this trend, GOLFZON China is proposing indoor golf as new content for hotel spaces.
GOLFZON simulators have currently been introduced at various premium hotels, including the Wyndham Hotel in Xi’an, the Hotel Nikko in Wuxi, the Wanlong Hotel in Shanghai, and the Qiuguo Hotel in Tianjin. Guests can conveniently enjoy golf within the hotel, while from the hotels’ perspective, the ability to enhance service competitiveness by utilizing idle space is cited as an advantage.
In particular, effects such as strengthening brand image through premium sports content and attracting high-income clientele are also anticipated.

New Social Content within Business Spaces

GOLFZON simulators are also playing a new role in offices and corporate spaces.
At major office buildings such as Beijing’s Jing’an Center, employees enjoy indoor golf with colleagues after work, using the space for relaxation and networking. In addition, the business-social function unique to indoor golf is being used as an element that elevates the prestige of spaces for hosting corporate clients.
Beijing GAC Toyota’s 4S dealership has likewise introduced TWOVISION PLUS into its customer lounge. Customers can experience golf while waiting for their vehicles, and the brand is now able to offer a more upscale and differentiated customer experience.

A Golf Experience Extending Even into Private Spaces

GOLFZON simulators are also drawing attention as new lifestyle content in high-end residential spaces and private clubs.
Beyond providing a play experience close to that of an actual field even indoors, they are also said to be enhancing the value of premium community spaces through golf’s inherent social function.
A representative example is “Sina Golf Xintiandi (Guomao Zhonghai Branch),” a premium indoor golf lounge unveiled together by China’s golf-specialty media outlet Sina Golf and GOLFZON China. Combining sophisticated spatial design with TWOVISION PLUS simulators, it operates as a new urban golf lifestyle space.

Expanding into the Education and Fitness Markets

Traditionally, golf was a sport that was difficult to access easily at schools or fitness spaces due to constraints of space and weather. However, GOLFZON simulators are resolving these limitations and broadening their scope of use into the education and sports markets.
The Second Foreign Language School Affiliated with Shanghai Normal University introduced GOLFZON simulators to create an environment where students can experience golf on campus. Along with physical activity, students can learn about global sports culture and golf etiquette as well.
In addition, Beijing’s XS FITNESS center operates the golf simulator as new exercise content, providing a differentiated fitness experience.

GOLFZON China stated, “With just a space of a few hundred square meters, you can create an entirely new sports and cultural experience,” adding, “Going forward, we plan to continue collaborating with various industries based on our technology and to keep expanding new consumer spaces and lifestyle content.”