GOLFZON Signs MOU with SKT in Golf and Sports Sectors

• GOLFZON-SKT business agreement ceremony held at GOLFZON Studio on the 26th; plan to strengthen marketing synergy through technology cooperation in the golf and sports sectors
• Identify new businesses and collaborate on online and offline services based on the AI technology and golf platform know-how held by both companies
• Support GOLFZON’s Virtual 3D Broadcasting System and provide GDR Academy’s AI lessons at the KPGA ‘SK Telecom Open 2023’ to be held 5/18–21

At the business agreement ceremony held at GOLFZON Studio on the 26th, (from left) GDR Academy Infrastructure Development Office Director Kim A-seong, GOLFZON Media Business Division Executive Director Son Jang-sun, SK Telecom Media Partnership (concurrently Brand Band Media CO Head) Kim Hyuk, and SK Telecom Sports Marketing Group Head (concurrently Sports Team Director) Oh Kyung-sik pose for a commemorative photo.

GOLFZON Co., Ltd. (Co-CEOs Park Kang-soo and Choi Deok-hyung) announced on the 26th that it has signed a business agreement with SK Telecom (CEO and President Ryu Young-sang) in the golf and sports sectors to pursue joint AI businesses utilizing both companies’ technologies and to maximize marketing synergy.

Through this agreement, GOLFZON will provide the golf platform know-how and golf AI technology it has accumulated over the past 22 years, and plans to identify new businesses by combining them with SKT’s AI technology. SK Telecom also stated through a press release that it will provide mutually integrated services with GOLFZON through this agreement. The two companies held the business agreement ceremony at GOLFZON Studio on April 26, with GOLFZON Media Business Division Executive Director Son Jang-sun, GDR Academy Infrastructure Development Office Director Kim A-seong, SK Telecom Media Partnership (concurrently Brand Band Media CO Head) Kim Hyuk, and SK Telecom Sports Marketing Group Head (concurrently Sports Team Director) Oh Kyung-sik in attendance.

In particular, the two companies will develop full-scale technology cooperation and a business partnership through the 26th KPGA ‘SK Telecom Open,’ which will be held for four days from May 18 to 21. At the tournament site, GOLFZON will combine GDR Academy’s AI coach program with SKT’s AI technology to provide an ‘AI Human One-Point Golf Lesson.’ In addition, by introducing GOLFZON’s ‘Virtual 3D Broadcasting System,’ which allows for vivid, lifelike viewing of the matches, the company plans to present special attractions to even more golf fans.

An amateur screen golf tournament will also be held through the two companies’ marketing collaboration. Following online preliminaries running for 25 days from April 20 to May 14, the screen golf finals will be held on the 21st of next month at GOLFZON Joymaru in Daejeon, where the final round of the KPGA ‘SK Telecom Open 2023’ will take place. The finals will be broadcast live on JTBC Golf and aired on a recorded basis on Screen GOLFZON, a 24-hour screen golf channel.

Son Jang-sun, Executive Director of GOLFZON’s Media Business Division, said, “We find it meaningful that, through this business agreement with SKT, we are able to present new AI golf and sports services and content,” adding, “Going forward, we will do our best to develop next-generation metaverse services and technologies so that we can provide enjoyment and unique experiences through golf across the entire golf industry, beyond the screen.”

Kim Hyuk, head of SKT’s Media Partnership, said, “We will discover new growth engines by combining the AI technology and golf platform fields that SKT and GOLFZON lead,” adding, “Through active cooperation such as the 3D Virtual Broadcasting System and the AI Human One-Point Golf Lesson, we will identify various new businesses that can bring new enjoyment to both companies’ customers.”