GOLFZON Names Lee Yu-bi and Moon Soo-in as ‘GOLFZON Apparel’ Ambassadors.. Activities Begin on GOLFZON YouTube and More

• On Feb. 10 (Mon.), Lee Yu-bi and ‘GOLFZON Apparel’ —the first apparel business unveiled by GOLFZON— names Moon Soo-in as ambassadors
• 25 SS pictorial cuts unveiled, with the upcoming FW season pictorial and various activities previewed through Screen GOLFZONTV, the GOLFZON YouTube channel and more
• GOLFZON Apparel proposes a free, unrestrained style that moves seamlessly between everyday life and the field under the slogan ‘Now, Wear GOLFZON!’

GOLFZON Co., Ltd. (Co-CEOs Park Kang-soo·Choi Deok-hyung) announced on the 16th that it has selected broadcaster Lee Yu-bi and model Moon Soo-in as ambassadors for ‘GOLFZON Apparel,’ an apparel brand with a free, unrestrained style that moves seamlessly between everyday life and the field, and is launching full-scale brand promotion activities.

‘GOLFZON Apparel’ is a golf wear brand officially launched on February 10, and was created based on the know-how and infrastructure that GOLFZON, a total golf platform company, has accumulated over some 20 years through its screen and field businesses. Built on GOLFZON’s ‘PLAY DIFFERENT’ philosophy of creating a kind of golf the world has never seen, it presents Play Wear that combines modernity and functionality so that anyone can enjoy golf freely(Play Wear).

GOLFZON Apparel newly selected male and female ambassadors to successfully establish the brand in the golf apparel market and to raise awareness for full-scale business development . Lee Yu-bi, who is active in broadcasting with her pure charm and bright energy, and Moon Soo-in, a model with a career representing various fashion brands, were chosen as official brand ambassadors as they were judged to be icons capable of representing GOLFZON Apparel, which pursues a free style that moves between the field and the screen.

Lee Yu-bi and Moon Soo-in begin their activities as official GOLFZON Apparel ambassadors from the 25 SS season. In early April, a greeting video of Lee Yu-bi, selected as an ambassador, was released on the official GOLFZON Apparel SNS, and the GOLFZON Apparel 25 SS pictorial and behind-the-scenes sketch videos featuring the ambassadors can be found through a specialized golf magazine and NaverTV. In addition to their collection activities for the upcoming 25 FW season, they will appear in golf content on the GOLFZON YouTube channel and the Screen GOLFZONTV channel, showing a variety of activities.

Meanwhile, GOLFZON Apparel proposes a style not bound by fixed boundaries, focusing on the essential enjoyment of golf while allowing consumers to experience golf as they move between everyday life and the field. Applying advanced materials to timeless classic designs and colors, it is offered at more reasonable prices, and the 25 SS collection centers on basic colors such as black and white and navy that exude a strong sense of modernity, completing a round look perfect for the season.

Lim Dong-jin, head of GOLFZON’s Brand Product Business Division, said, “We have selected ambassadors as the new faces of GOLFZON Apparel, and we plan to promote GOLFZON Apparel’s own Play Wear, which combines modernity and functionality, by leveraging GOLFZON’s various channels,” and added, “We will strive to ensure that GOLFZON Apparel, newly unveiled based on GOLFZON’s identity, establishes itself as a brand capable of leading the golf apparel market.”

GOLFZON Apparel products can be purchased through the online GOLFZON mobile app, Golping, and StyleCaddie, GOLFZON Commerce’s convenient golf wear shopping channel, while offline they can be found at GOLFZON County pro shops and the GOLFZON GDR Academy Pangyo branch.