GOLFZON MARKET Launches FURIX Shaft, Combining Its Fitting Expertise with Nippon Shaft’s Technology

• Developed by combining GOLFZON MARKET’s fitting expertise with Nippon Shaft’s design and manufacturing capabilities
• One Flex design and robot testing provide stable performance across a wide range of swing characteristics

GOLFZON MARKET, a golf equipment retailer operated by GOLFZON COMMERCE Co., Ltd. (CEO Choi Deok-hyung), announced the official launch of the FURIX shaft on July 13. The new shaft was developed in partnership with Nippon Shaft, a Japan-based global golf shaft manufacturer.

Nippon Shaft is a leading shaft manufacturer recognized worldwide for its advanced technology and product reliability, particularly through its flagship N.S.PRO brand. According to the company, cumulative global sales of the N.S.PRO 950GH reached 40 million shafts as of the end of June 2026. Its N.S.PRO MODUS³ series has also recorded 499 victories on professional tours worldwide, with cumulative sales reaching 15 million shafts.

FURIX was developed by combining GOLFZON MARKET’s extensive golf club fitting expertise in Korea with Nippon Shaft’s design and manufacturing capabilities. The shaft features a lightweight construction and stable balance optimized for the swing characteristics and playing conditions of Korean golfers, helping them achieve a more comfortable swing and consistent performance.

Weighing approximately 39 grams, FURIX features an optimized EI profile throughout the shaft to provide stable swing balance and enable golfers to feel the clubhead more naturally during the swing. Its design also supports improved ball control and greater consistency at impact.

One of FURIX’s key features is its One Flex concept, which allows the shaft to accommodate golfers with a broad range of swing characteristics. While conventional shafts are generally divided into different flex categories according to swing speed and strength, FURIX uses an optimized stiffness profile and lightweight design to suit a wide range of male and female golfers, including those who achieve total driver distances of approximately 180 to 240 meters.

Robot testing conducted during the development process also confirmed that the shaft delivers stable performance across a variety of swing speed ranges.

Hwang Un-tae, Head of the Business Division at GOLFZON COMMERCE, said, “FURIX is more than simply a lightweight shaft. It was designed to help Korean golfers swing more comfortably while maintaining stable performance.”

He added, “By combining Nippon Shaft’s technological expertise with GOLFZON MARKET’s extensive fitting experience, we expect FURIX to offer a compelling new option for a wide range of golfers.”

A representative from Nippon Shaft said, “We are pleased to introduce a shaft optimized for Korean golfers through our collaboration with GOLFZON MARKET. We hope FURIX will provide golfers in Korea with an enjoyable and positive playing experience.”

The FURIX shaft is available at GOLFZON MARKET stores nationwide, Golfzon TrueFit fitting centers, and Golping, the official online shopping platform operated by GOLFZON COMMERCE.

GOLFZON COMMERCE currently operates 110 company-owned GOLFZON MARKET stores nationwide, offering a wide selection of golf clubs and equipment. It also provides specialized services, including Golfzon TrueFit, which recommends clubs tailored to each golfer through professional fitting, and GOLFZON MARKET Neighbors, a dedicated section for pre-owned golf clubs.