GOLFZON China Successfully Holds 2024 East China Region Partner Salon, Strengthening Win-Win Cooperation

On March 6, GOLFZON China held its ‘East China Region Partner Salon’ at the GOLFZON PARK Shanghai flagship store. The event brought together GOLFZON China officials and key partners to look back on the achievements of the past year and to share insights on the growth potential and future vision of the indoor golf industry.

The event was attended by some 60 people, including distributors, dealers, and prospective partner companies from the East China region. Some participants traveled from outside the region in person, demonstrating strong interest, and the venue saw active networking and a free exchange of opinions.

At the event, GOLFZON China shared its 2023 global market performance and the status of its business operations in China, while also introducing a range of information and case studies aimed at strengthening the business competitiveness of its partner companies. In addition, a special session featuring outside industry experts was held, providing an opportunity for open discussion on the challenges encountered in actual operations and on business strategies.

At the event, Cui Xiaodi (崔肖迪), Head of the Market Development Center at GOLFZON China, presented the company’s business strategy centered on digital sports, digital arenas, and digital sports content. He particularly emphasized that indoor golf is not confined to a specific industry but can be flexibly integrated into a wide variety of spaces and industries.

Indeed, indoor golf has recently been introduced into a variety of spaces such as bars, hotels, shopping malls, community facilities, and restaurants, establishing itself as a new form of multi-purpose cultural content. The point made was that it is being used as an element that strengthens the distinctiveness of a space and the brand experience, going beyond a simple sports facility.

The outside speakers who attended the event also shared this perspective. One speaker, who runs a live-action survival (CS) business, introduced a case in which indoor golf content was combined with an existing business space, explaining, “Because golf has a highly loyal consumer base, the effect of attracting new customers is significant,” and adding, “As it also aligns with the needs of premium consumers, it can simultaneously strengthen the competitiveness of a space and the dwell-time experience.”

GOLFZON China defines indoor golf not as mere sports content but as a new social platform. In particular, as the younger generation emerges as a key consumer base and a ‘social + entertainment’-centered spatial experience grows in importance, GOLFZON PARK is likewise being developed into a community space where people share a healthy and positive lifestyle, the company explained.

GOLFZON PARK, which was introduced as a representative case, is operated based on a spatial concept that combines sports and lifestyle. Located in the heart of urban commercial districts and residential areas to enhance accessibility, it is expanding golf culture—which had previously felt somewhat distant—into more everyday lifestyle content.

Store design and spatial composition are also differentiated to match the characteristics of each region and the preferences of customers. GOLFZON China provides customized design and operational consulting for each store, focusing on developing them into stylish social platforms rather than simple golf venues.

GOLFZON China is currently rapidly expanding its business based on its ‘Hundred Cities, Thousand Stores’ strategy. As of January 2024, it operates four direct-managed stores in major cities such as Beijing, Shanghai, Guangzhou, and Tianjin, and runs approximately 300 golf venues and more than 3,500 GOLFZON simulators across some 50 cities in 19 provinces nationwide. The number of core daily users is about 20,000. In addition, by operating a leading industry tournament IP for three consecutive years, the company is also working to expand brand awareness.

Guo Chengbing (郭程冰), Head of the Operations Center at GOLFZON China, also announced the company’s 2024 operational support strategy at the event. This year, GOLFZON China plans to improve store operational efficiency and profitability by focusing on strengthening standard operating solutions, advancing its RS and HPS programs, and building a digital platform.

Alongside this, the company plans to expand its partner support system in various ways, including building a platform for sharing operational know-how between stores, providing annual marketing program support, and running professional training programs.

GOLFZON China stated, “Our current growth has been made possible by the trust and cooperation of our partner companies,” adding, “We will continue to grow together and create new market opportunities.”