GOLFZON Accelerates Overseas Market Push with Its Largest-Ever Presence at the 2026 PGA Show, Featuring CITY GOLF and GDR MAX

• Participating for the 11th time this year, operating a large-scale 200-pyeong exhibition booth at the ‘2026 PGA Merchandise Show‘
• Recreating an entire hole of the world’s first urban golf course ‘CITY GOLF‘ and unveiling the golf practice simulator ‘GDR MAX’ for the first time
• Announcing MOUs with major U.S. golf organizations including the USGA, Pebble Beach, Pinehurst, the National Golf Course Owners Association, and Golf Genius

GOLFZON, a global golf total platform company, announced on the 21st that it will operate its largest-ever exhibition booth, including a CITY GOLF urban golf course experience hall, at the ‘2026 PGA Merchandise Show‘ held in Orlando, USA, from January 21 to 23 (local time), as it steps up its push into the global market.

The PGA Show is the world’s largest golf expo hosted by the Professional Golfers’ Association of America (PGA), and GOLFZON is participating for the 11th time this year since its first appearance in 2015. This year in particular, GOLFZON has set up a booth of approximately 200 pyeong, the largest in its exhibition history, and prepared a variety of demonstration programs and visitor events to expand into the global market and grow its CITY GOLF business.

At this PGA Show, GOLFZON will operate a total of 2 exhibition booths—CITY GOLF and GOLFZON America. Among them, the CITY GOLF booth, which is expected to draw the most attention, is an experiential exhibition hall designed so visitors can try out ‘CITY GOLF‘, the world’s first urban golf course platform that GOLFZON unveiled in 2024. It will recreate an entire hole of ‘CITY GOLF‘, which combines the strengths of screen golf and field golf, so that visitors can experience a vivid, field-like round even in the heart of the city. In particular, this PGA Show offers global golf industry officials and buyers the opportunity to experience CITY GOLF without traveling to China, where its 1st and 2nd locations are situated. In addition, through various giveaway events and media promotions, GOLFZON plans to actively showcase the distinctive strengths and differentiated competitiveness of CITY GOLF, which is free from the constraints of time, space, and weather.

At the GOLFZON America booth, GOLFZON will unveil its latest golf practice simulator ‘GDR MAX’ for the first time and run a variety of demonstration programs. ‘GDR MAX’ is an all-in-one golf practice simulator equipped with world-class sensing technology that analyzes the shot, weight transfer, and swing with a single swing. Through a lesson session using GDR MAX led by world-renowned instructor David Leadbetter (David Leadbetter), GOLFZON will introduce the next-generation golf practice platform it is proposing.

In particular, a real-time network play demonstration that lets visitors see the scalability of GOLFZON screen golf firsthand will be another major highlight. At the GOLFZON booth at the PGA Show, Jeon Jae-han and An Ye-in, professional players of GOLFZON’s screen golf tour GTOUR, along with players from the U.S. GOLFZON TOUR, will take part and showcase spectacular play. They will also engage in real-time network play with local GOLFZON store operators, introducing the new experience that screen golf brings to life.

At this year’s PGA Show, GOLFZON will also focus on raising its brand influence and market share in the U.S. through official announcements of partnerships with major American golf organizations. GOLFZON plans to announce MOUs with the United States Golf Association (USGA), Pebble Beach (Pebble Beach), California’s leading prestigious course, the National Golf Course Owners Association, and Golf Genius, and to cooperate on ways to expand indoor golf and broaden the amateur base. It carries great significance that GOLFZON, which sparked the K-golf boom with screen golf, is moving to raise its brand influence and market share in the global golf market through partnerships with traditional American golf associations.

Demonstrations of the nearest-to-pin and long-drive functions of GOLFZON’s golf simulators, which embody the company’s unrivaled technology, will be held on an ongoing basis for visitors, and a series of talks with leaders from the golf industry and various other fields has also been prepared.

GOLFZON Cloud will present ‘Smart Caddie’ for the iPhone (iPhone) and Apple Watch (Apple Watch). Smart Caddie, GOLFZON Cloud’s flagship service, is a GPS-based golf app, and the company plans to enhance its global competitiveness and service recognition through this launch.

Sean Pyun, CEO of GOLFZON America, said “The 2026 PGA Show is an opportunity to showcase the GOLFZON Group’s latest technologies, and it will demonstrate that the GOLFZON Group plays an important role in the golf industry—from CITY GOLF and GDR MAX, the heart of the next-generation golf experience, to Smart Caddie“, adding “We will broaden our diverse golf touchpoints and further solidify our position as a global golf total platform company“.

Meanwhile, CITY GOLF first opened its 1st and 2nd locations in the Chinese market in line with the Chinese government’s policy of fostering the smart sports industry, and it was even selected as a ‘2024 Representative Case of China Smart Sports‘—demonstrating its potential as a next-generation golf model—while inquiries about business expansion continue to come in from Canada, Japan, and the Middle East.