On July 30, GOLFZON CHINA successfully held its 2026 Mid-Year Meeting for National Master Distributors at CITYGOLF Yanji. Park Seong-bong, Chairman of GOLFZON CHINA; Park Kang-su, CEO of GOLFZON Group; and other members of the company’s core management team joined equipment and store development master distributors and industry partners from provinces and cities across China to review achievements from the first half of the year and discuss future growth opportunities in key areas including product innovation, channel expansion, community-based business development, and strategic partnerships.

The conference was held in line with the development direction of China’s 15th Five-Year Plan for building a strong sporting nation, with a focus on expanding the accessibility of digital golf and bringing it closer to local communities. Seven strategic cooperation agreements were signed during the event, further strengthening GOLFZON CHINA’s nationwide distribution network. Orders for more than 50 GOLFZON simulators were also placed on the day of the conference.

In his opening remarks, Jin Deshan, CFO of GOLFZON CHINA, said, “The digital golf market currently offers significant growth potential. GOLFZON CHINA will continue to strengthen its distribution channels and product portfolio, enabling regional master distributors to turn market opportunities into sustainable business returns.” He also encouraged partners across the country to work together and capitalize on the industry’s growth opportunities.

During the equipment master distributor best-practice session, Zhang Mingchu, master distributor for Jiangsu, delivered a presentation titled “Expanding the Market Through Tournaments: Practical Insights from Province-Wide Operations in Jiangsu.” He shared a proven approach to leveraging proprietary tournament IP to attract customers throughout the region and strengthen cooperation between public-sector organizations and businesses, providing a replicable regional operating model for equipment master distributors nationwide.

Shi Guangyan, master distributor for Shandong, also delivered a presentation under the theme “Building Momentum and Growing Together,” explaining how regional master distributors can achieve steady and scalable growth by leveraging brand strength and supportive policies.

During the new simulator product presentation, Che Yuanyang, Head of Sales at GOLFZON CHINA, provided a detailed overview of GOLFZON’s simulator product portfolio and strategic direction and unveiled the new TWOVISION REVO simulator, positioned in the RMB 100,000 price range. With its adaptability across a wide range of business environments, lower entry cost, and comprehensive sales support policies, the new product is expected to serve as a key offering for master distributors seeking to expand their regional markets.

During the subsequent equipment master distributor signing ceremony, Xinjiang Yishan Yishui Culture Media Co., Ltd. and Zhao Shizhong, Chairman of the Xinjiang Golf Association; Sun Hong; and Yu Weiyang, Chairman of Jiangyin Weiyang Qisheng Sports Management Co., Ltd., were respectively appointed as the equipment master distributor for the Xinjiang region, the equipment master distributor for Harbin, and the retail equipment master distributor for Wuxi.

Community clubs are one of GOLFZON CHINA’s key areas for business expansion in 2026. During a session featuring community club master franchise partners and leading store operators, regional partners shared practical strategies for achieving sustainable profitability in community-based locations.

He Siyan, master franchise partner for Wuhou District in Chengdu, discussed the core principles behind the long-term operation of community clubs. Hao Renhai, master franchise partner for Chaoyang District in Beijing, shared strategies for integrating multiple business formats within urban communities. Liu Lin, manager of the GOLFZON PARK Jinhe 360 store in Suzhou, focused on differentiated strategies for operating smaller-format stores, presenting practical approaches to help small and medium-sized locations improve competitiveness and profitability.

Song Mingchao, General Manager of the GOLFZON CHINA Operations Center, delivered a presentation titled “Comprehensive Digital Golf Deployment: New Community Players Taking the Lead.” He outlined an end-to-end solution covering the standardized development, operation, and customer acquisition of community clubs, providing partners with a clear roadmap for expanding into local communities and exploring the significant growth potential of the community golf market.

Subsequently, Li Shuang, Head of Sales at Dalian Albatross Sports and Culture Development Co., Ltd.; Hao Renhai, General Manager of Quanmintonglian Technology Beijing Co., Ltd.; He Siyan, Chairman of Chengdu Laobin Family Culture Media Co., Ltd.; and Jin Yizhe, Head of Qingdao Zien Enterprise Operations Management Co., Ltd., took the stage to sign agreements as master franchise partners for four key regions: Dalian/Yanji, Chaoyang District in Beijing, Wuhou District in Chengdu, and Qingdao in Shandong, respectively.

The agreements mark the official expansion of GOLFZON CHINA’s community club model into key markets across Northeast, North, Southwest, and East China, accelerating efforts to expand digital golf locations throughout China’s 15-minute community fitness circle.

Digital sports have been identified as a key development area for China’s sports industry during the 15th Five-Year Plan period. By 2030, the total scale of China’s sports industry is projected to exceed RMB 7 trillion, creating significant growth opportunities for the digital sports sector.

GOLFZON CHINA will continue to place technology at the core of its business while strengthening its nationwide channel network and expanding into new environments, including local communities, to make digital golf more widely accessible. Together with its national master distributors and partners, GOLFZON CHINA aims to build a new ecosystem for China’s digital sports industry, capture emerging opportunities, and pursue sustainable, mutually beneficial growth.