“Welcome to Wow” ② Zoom In! GOLFZON AMERICA

People who experience a GOLFZON simulator for the first time all say the same thing: ‘Wow.’

In September 2025, GOLFZON AMERICA made ‘Wow’ the new face of its brand. The tagline declared through its new brand campaign was “Welcome to Wow.” It was not a mere change of slogan. It was the moment GOLFZON declared a full-fledged leap toward localization in the U.S. market.

Welcome to Wow — What the Brand Campaign Is Saying

GOLFZON AMERICA’s “Welcome to Wow” brand campaign emerged at a time when the company’s many partnerships were steadily accumulating.

In its official announcement, GOLFZON AMERICA explained the origin of this slogan directly. “Anyone who steps onto a GOLFZON simulator gives the same reaction. The moment the moving plate shifts to match the slope, the word ‘wow’ comes out.” Refining that exclamation into brand language is exactly what ‘Welcome to Wow’ is.

The visual identity draws inspiration from the simulator screen and the four-walled booth space, combining a rectangular frame with bold accent colors. The brand message points in three directions.

• For golfers: “the most realistic indoor golf”
• For partners: “a tool for business growth”
• For the industry: “a challenger raising the bar for innovation”

The ambassador lineup includes U.S.-based players and coaches such as Chandler Blanchet, who earned his PGA Tour card via the Korn Ferry Tour, and Yana Wilson, an LPGA Tour winner.

The U.S. Has Become the Global Hub

In March 2026, GOLFZON AMERICA took over the global business functions previously held at the Korean headquarters and launched its Global Business Division. GOLFZON AMERICA CEO Sean Pyun concurrently took on the role of head of the Global Business Division. Sean Pyun is a former Chief Business Officer for LPGA Asia, and during his tenure he personally brought GOLFZON on as an LPGA sponsor, forging that connection. GOLFZON AMERICA’s business scope directs the market in North America as well as in every country where GOLFZON has no overseas subsidiary.

The global simulator market was valued at around USD 2 billion as of 2025, with annual growth projected at roughly 10%. GOLFZON has now placed the center of that market not in Seoul, but in Virginia.

Sean Pyun shared his outlook on the global screen golf market, saying, “I don’t know exactly what will happen ten years from now. But based on what I have witnessed in Korea and Asia, I can say this with certainty: indoor golf will keep growing, and it will keep expanding.”

The Day Screen Golf Becomes an Olympic Sport

The final picture GOLFZON envisions is far larger.

In a public interview, Sean Pyun stated, “Our ultimate vision is to make indoor golf an official Olympic sport, building on the experience we have accumulated through the GOLFZON Tour and Korea’s GTour.”

To become an Olympic sport, there must be athletes in countries around the world, recognition from an authoritative body, and a league that the public can take part in together. GOLFZON Tour Season 2 has already grown to a scale of USD 300,000 in prize money, with 72 teams competing in real time across five continents through network play. Season 3, which kicked off this year, currently includes 106 facilities across 29 states and 13 countries, with final participation numbers to be confirmed after registration closes on August 15. The tour runs on a total purse of USD 320,000 — USD 300,000 for team competition plus USD 20,000 for individual qualifying — and adds one more element this year: the top two finishers earn a spot in the GOLFZON China Open, held in China in December 2026 with a total prize pool of KRW 4.25 billion. GOLFZON is firmly connecting an indoor golf league ecosystem spanning three continents — the GOLFZON Tour in the U.S., GTour and WGTour in Korea, and the GOLFZON China Open in China.

What GOLFZON is building in the U.S. is not a single slice of the simulator market pie, but a new chapter for the sport of golf.

Welcome to Wow.