BOLUX Partners with GOLFZON China Indoor Open… Supporting Victory with Five Benefits in May

GOLFZON China has announced a collaboration with premium golf club brand BOLUX as the official partner of the 2024 GOLFZON China Indoor Open. Through this partnership, BOLUX will not only offer a range of rewards for outstanding players in May, but will also co-host brand collaboration tournaments and events to further elevate the atmosphere of the competition. The two companies plan to join forces to popularize golf and broaden the culture of sports as a part of everyday life through this collaboration.

BOLUX (博勒克斯) is a golf brand born in Toyama Prefecture, Japan, known as the birthplace of metal wood clubs. Every club is crafted based on the hand-finished design of Japanese artisans, with “outstanding quality and understated luxury” as its core values. A defining characteristic is its aim to be a premium golf club brand that combines real-world performance with refined design at the same time.
During this tournament period, BOLUX will place its brand clubs directly in participating stores nationwide, allowing players to freely try them out on site.

Liu Peng (刘鹏), the CEO in charge of distribution in China, explained, “BOLUX’s goal is to help all golfers experience golf more easily and enjoyably,” adding, “Enabling more people to feel the appeal of the sport of golf is the direction our brand pursues.” He continued, “This collaboration is one of the important projects for spreading golf culture,” adding, “We hope that more Chinese golfers will be able to experience BOLUX clubs firsthand through the tournament and feel the brand’s philosophy and technological prowess.”
This “2024 GOLFZON China Indoor Open X BOLUX Brand Match” will be held at 13 indoor golf courses nationwide, operating on an even larger scale than before.

First, the brand collaboration tournament will be held for the top three stores nationwide by number of plays based on the April qualifying rounds (with the next-ranked store taking over in the event of a withdrawal). Selected stores will be granted the right to operate the May brand match, and GOLFZON China plans to support tournament operations, promotional materials, prizes, and more.

In addition, an opportunity to operate a total of 10 special events will be offered to GOLFZON equipment-operating stores nationwide. Selected stores can run the “BOLUX Longest Challenge” or the “BOLUX Time Attack Long Drive King Event” based on in-kind sponsorship worth approximately 8,000 yuan provided by BOLUX. It will proceed on a first-come, first-served basis, limited to a total of 10 stores.
GOLFZON China stated, “The May qualifiers will be an even more special competition together with BOLUX,” and also unveiled a variety of reward programs.