GOLFZON CITY GOLF: Leading the Golf Industry and Spreading Golf Culture

In 2024, GOLFZON China introduced the concept of ‘GOLFZON CITY GOLF’ for the first time, presenting a new model and ecosystem for the golf industry. Now, this innovative digital golf project is set to make its world debut in Tianjin.

For years, GOLFZON China has viewed golf as a cultural industry, focusing on creating healthier and more refined living environments through digital golf. At the same time, it has worked to build a shared platform that connects public entrepreneurship, public employment, and public consumption. To this end, GOLFZON China has continuously unveiled advanced golf simulator products while building a range of nationwide indoor golf venues and digital golf tournaments open to participants across a broad spectrum of society.

Yet GOLFZON China has not been content with the status quo. It has continually explored how to advance the industry, deliver better golf experiences to people, and further expand the cultural and commercial value of golf so as to contribute to the progress of society and civilization. In doing so, it sought to create a new digital golf ecosystem capable of connecting new ways of playing golf, the industrial ecosystem, lifestyle, the sports culture platform, and even urban economic development.

In 2024, GOLFZON China presented its answer: the ‘GOLFZON CITY GOLF course.’ It is a new type of digital golf platform born from the combination of vision and creativity, technological capability and execution, and conviction and responsibility.

The GOLFZON CITY GOLF course has dramatically improved the spatial efficiency of sports facilities. By efficiently revitalizing even idle industrial facilities and indoor spaces within industrial complexes, it can significantly reduce the costs of constructing, operating, and maintaining a golf course. Combining the strengths of digital golf and traditional field golf, this new model puts the ESG management philosophy into practice and leads the sustainable development of the industry, while also being recognized as a new growth engine driving the high-quality growth of the social economy.

In addition, the GOLFZON CITY GOLF course has overcome the limitations of conventional golf, such as time, season, weather, and travel distance. Its spacious and comfortable environment recreates the atmosphere and playing experience of an actual field golf course, offering a new digital golf experience in which the virtual and the real, technology and nature, are in harmony.

The GOLFZON CITY GOLF course also proposes a new lifestyle space. Built on a more dynamic urban sports venue, it forms a new living sphere, connects people with one another within a digital golf environment, and is creating new forms of leisure and social culture. Through this, golf is expanding in China into a popular sports culture that can be enjoyed any day of the year, 365 days a year.

At the same time, the GOLFZON CITY GOLF course is also presenting a new business model. Based on a digital arena, golf tournaments are being combined with a variety of commercial events to create a new content platform. The immersive competitive and spectating experiences are enhancing the cultural value and impact of tournaments, while differentiated brand exhibitions and consumption experiences are generating new consumer cultures and marketing opportunities.

Products have a fixed form, but culture transcends boundaries. Aspiring to be a ‘digital golf venue, a new landmark of the city,’ the GOLFZON CITY GOLF course is expected to spread golf culture more widely and lead industrial development, while accelerating the popularization of golf in China. It will also present a new ecosystem for the sports industry and expand the possibilities of a healthy lifestyle.

This coming September, the world’s first GOLFZON Tianjin CITY GOLF course is scheduled to open. Going forward, thousands of GOLFZON CITY GOLF courses may be established across China, and they are expected to play an important role in the development of China’s digital sports industry, the digitalization of cities, and the improvement of citizens’ quality of life.