GOLFZON Participates in ‘AWS Summit Seoul 2025’… Unveils ‘AI Golf Coaching’ Service

• Participated in ‘AWS Summit Seoul 2025’ on May 14–15, introducing the ‘My AI Golf Coach’ service that combines GOLFZON’s technology with AWS technology
• Set up a booth in the experience zone, introducing the ‘My AI Golf Coach’ service and providing hitting bays where visitors could try it firsthand

GOLFZON Co., Ltd. (Co-CEOs Park Kang-soo and Choi Deok-hyung) announced on the 15th that it unveiled its AI golf coaching service and successfully concluded its participation amid strong visitor interest at ‘AWS Summit Seoul 2025 (AWS Summit Seoul) 2025‘, held over two days on May 14–15 at COEX in Gangnam-gu, Seoul.

‘AWS Summit Seoul 2025,’ hosted by Amazon Web Services (hereinafter AWS), is Korea’s largest cloud technology conference, now in its 11th year. This event featured more than 110 sessions covering cloud and generative AI innovation. In addition to company-specific sessions, the event offered expo booths where attendees could directly experience the latest technology trends and innovative generative AI–based solutions, providing a venue to encounter both AI application cases across various aspects of daily life and hands-on content.

GOLFZON set up a booth in the experience zone and unveiled its ‘My AI Golf Coach (AI Golf Coach)‘ service, which provides customized posture correction using GOLFZON’s precision swing analysis technology and generative AI. The My AI Golf Coach service delivers effective coaching by combining swing analysis based on Amazon Bedrock (Amazon Bedrock), AWS’s fully managed generative AI service, and customized posture correction using generative AI with Supertone’s real-time voice technology.

A key feature is that it enhances user convenience even further by integrating AWS technology into GOLFZON’s existing GDR AI coaching service: based on AWS AI, it precisely analyzes the swing and suggests posture corrections through voice communication. Users can select their desired course and coaching style, and real-time voice-based feedback is also provided, enabling more refined, personalized lessons. Many visitors came to the GOLFZON booth over the two days to have their swing analyzed and experienced firsthand through the AI coach, and this was recognized as a case demonstrating the potential for hands-on application of generative AI technology in the sports field.

Jang Cheol-ho, Director of GOLFZON’s Next-Generation Technology Research Institute, said, “The AI Golf Coach utilizing generative AI that GOLFZON unveiled this time was a service with very high satisfaction among those who experienced it,” adding, “We will continue to devote even greater effort to technology development so that we can launch a variety of services using AI technology going forward.”