{"id":1514,"date":"2023-03-24T09:00:00","date_gmt":"2023-03-24T09:00:00","guid":{"rendered":"http:\/\/3.34.14.113\/en\/2023\/03\/24\/golfzon-appoints-lee-jun-hee-as-new-ceo-of-golfzon-cm-full-scale-push-into-the-smart-golf-course-business\/"},"modified":"2026-06-23T06:12:29","modified_gmt":"2026-06-23T06:12:29","slug":"golfzon-appoints-lee-jun-hee-as-new-ceo-of-golfzon-cm-full-scale-push-into-the-smart-golf-course-business","status":"publish","type":"post","link":"https:\/\/news.golfzon.com\/en\/golfzon-appoints-lee-jun-hee-as-new-ceo-of-golfzon-cm-full-scale-push-into-the-smart-golf-course-business\/","title":{"rendered":"GOLFZON Appoints Lee Jun-hee as New CEO of GOLFZON CM, \u201cFull-Scale Push into the Smart Golf Course Business\u201d"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li><strong><span>New CEO Lee Jun-hee takes office and, with 17 years of golf course management experience, leads GOLFZON\u2019s full-scale push into the smart golf course business<\/span><\/strong><span><br><strong>&#8211;<\/strong><\/span><strong><span>Everything for the round: smart mobile check-in and reservations, AI caddie, smart food and beverage ordering, round content, and a variety of other unmanned services<\/span><\/strong><\/li>\n\n\n\n<li><strong><span>Plans to build an operating platform that combines GOLFZON\u2019s 22 years of technological expertise with GOLFZON CM\u2019s IT capabilities, solidifying its standing as a global golf IT company<\/span><\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span>GOLFZON (Co-CEOs Park Kang-soo and Choi Deok-hyung) announced on the 24th that it has appointed Lee Jun-hee as the new CEO of GOLFZON CM, its golf course ERP specialist subsidiary, and is moving forward with the full-scale rollout of its smart golf course business.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span>GOLFZON CM is a golf course ERP specialist company that GOLFZON acquired in March of last year to drive its comprehensive smart golf business in earnest, and it is building a smart golf course service\u2014an IT platform that delivers innovative convenience, usefulness, and enjoyment to golfers and golf course operators.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span>After earning master\u2019s and doctoral degrees in golf course management and field maintenance in the United States, GOLFZON CM\u2019s new CEO Lee Jun-hee worked as a golf course manager at IGM, a golf course management and operations company. From 2006, he served as CEO of Hampyeong Dynasty Country Club, Haevichi Country Club, Island Country Club, and Jack Nicklaus Golf Club. In particular, at Jack Nicklaus Golf Club, he contributed to the successful hosting of the 2015 PGA Presidents Cup and the 2018 LPGA UL International Crown.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span>The new CEO, who brings about 17 years of golf course management experience, is recognized for having introduced advanced U.S. course-management techniques to Korea\u2014reducing course-management costs while maximizing course quality\u2014and for innovating each golf course\u2019s business structure to suit its characteristics and enhancing system processes from the customer\u2019s perspective, thereby delivering highly satisfying results such as improved performance and increased visitor numbers.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span>This year, GOLFZON plans to fully roll out its smart golf course business through GOLFZON CM, offering: \u25b3before heading out for a round, field booking via smart reservations, smart mobile check-in, and checkout services; \u25b3during the round, AI caddie services, play management, and personal swing-motion video capture services; and \u25b3after the round, convenient food and beverage ordering and settlement via smart ordering, as well as round content such as a mobile scorecard and a smart reservation suggestion service.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span>The company will also unveil services that meet the respective needs of golfers and golf courses. For golf courses, it will boost revenue through optimal tee-time recommendations that leverage GOLFZON\u2019s 4.5 million members and golf big data, and will support golf courses\u2019 management processes with smart check-in\/checkout, self-driving AI golf carts for no-caddie rounds, facility management control, course management control, CRM, and staff operation systems.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span>For golfers, it plans to use the GOLFZON app to provide accurate shot-shape and distance information as well as highly practical course-strategy tips, enhancing satisfaction. In addition, by drawing on diverse data such as comparisons of strokes between screen and field, swing-posture comparisons, practice, lessons, and equipment recommendations, the company expects to generate synergy with GOLFZON Group companies.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span>GOLFZON CM\u2019s new CEO Lee Jun-hee said, \u201cStarting this year, GOLFZON CM plans to make every effort to contribute to the full-scale rollout of GOLFZON\u2019s smart golf course business,\u201d adding, \u201cWe will do our utmost to deliver tangible results\u2014such as building a next-generation smart golf course operating platform by combining the know-how GOLFZON has accumulated over the past 22 years with diverse IT technologies\u2014and, further, to leap forward as a global golf IT company.\u201d<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>GOLFZON (Co-CEOs Park Kang-soo and Choi Deok-hyung) announced on the 24th that it has appointed Lee Jun-hee as the new CEO of GOLFZON CM, its golf course ERP specialist subsidiary, and is moving forward with the full-scale rollout of its smart golf course business. GOLFZON CM is a golf course ERP specialist company that GOLFZON acquired in March of last year to drive its comprehensive smart golf business in earnest, and it is building a smart golf course service\u2014an IT platform that delivers innovative convenience, usefulness, and enjoyment to golfers and golf course operators. After earning master\u2019s and doctoral degrees in golf course management and field maintenance in the United [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3,4],"tags":[],"family":[15],"class_list":["post-1514","post","type-post","status-publish","format-standard","hentry","category-press-center","category-press-release","family-golfzon-korea"],"acf":[],"_links":{"self":[{"href":"https:\/\/news.golfzon.com\/en\/wp-json\/wp\/v2\/posts\/1514","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.golfzon.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.golfzon.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.golfzon.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news.golfzon.com\/en\/wp-json\/wp\/v2\/comments?post=1514"}],"version-history":[{"count":2,"href":"https:\/\/news.golfzon.com\/en\/wp-json\/wp\/v2\/posts\/1514\/revisions"}],"predecessor-version":[{"id":4450,"href":"https:\/\/news.golfzon.com\/en\/wp-json\/wp\/v2\/posts\/1514\/revisions\/4450"}],"wp:attachment":[{"href":"https:\/\/news.golfzon.com\/en\/wp-json\/wp\/v2\/media?parent=1514"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.golfzon.com\/en\/wp-json\/wp\/v2\/categories?post=1514"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.golfzon.com\/en\/wp-json\/wp\/v2\/tags?post=1514"},{"taxonomy":"family","embeddable":true,"href":"https:\/\/news.golfzon.com\/en\/wp-json\/wp\/v2\/family?post=1514"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}